Brand & Visual System
Software UI
DIAPULSE
DIAPULSE
MedTech | Legacy Brand Refresh | Clinical Software UI
MedTech | Legacy Brand Refresh | Clinical Software UI
THE CHALLANGE
THE CHALLANGE
Evolve a 30-year-old brand without destroying the equity it had built.
Diapulse had decades of clinical credibility in pulsed electromagnetic field therapy but a visual identity that hadn’t evolved in years.
Outdated branding, inconsistent materials, disconnected device software, and hardware that looked like a different era were creating a gap between the product’s medical authority and how modern healthcare professionals perceived it.
Evolve a 30-year-old brand without destroying the equity it had built.
Diapulse had decades of clinical credibility in pulsed electromagnetic field therapy but a visual identity that hadn’t evolved in years.
Outdated branding, inconsistent materials, disconnected device software, and hardware that looked like a different era were creating a gap between the product’s medical authority and how modern healthcare professionals perceived it.
THE SOLUTION
THE SOLUTION
A comprehensive brand refresh built on one strategic decision: preserve the equity, modernize everything else. New logo, wordmark, typography, color system, brand guidelines, marketing and exhibit materials, all while keeping the pulse motif and core palette HCPs recognized.
Diapulse was rebuilt to be clean, scalable, and credible across every touchpoint. Extended into hardware color and logo placement on the physical device, and an ongoing UI redesign for the clinical device software now live in use.
A comprehensive brand refresh built on one strategic decision: preserve the equity, modernize everything else. New logo, wordmark, typography, color system, brand guidelines, marketing and exhibit materials, all while keeping the pulse motif and core palette HCPs recognized.
Diapulse was rebuilt to be clean, scalable, and credible across every touchpoint. Extended into hardware color and logo placement on the physical device, and an ongoing UI redesign for the clinical device software now live in use.
MY ROLE
MY ROLE
Brand Designer & Creative Director
Brand Designer & Creative Director
Timelime
Timelime
Ongoing Project
Ongoing Project
Year
Year
2024 - Present
2024 - Present
THE PROBLEM
A 30-year legacy brand that didn't reflect the science behind it.
A 30-year legacy brand that didn't reflect the science behind it.
Diapulse has been a legitimate force in medical technology for decades. Their FDA-cleared pulsed electromagnetic field therapy devices have been used in hospitals and clinical environments to support healing and recovery.
The science is real. The clinical track record is real but the brand didn't reflect any of it.
The logo was overly complex and didn't scale. Marketing materials were inconsistent and the device software felt disconnected from any coherent design system.
Diapulse has been a legitimate force in medical technology for decades. Their FDA-cleared pulsed electromagnetic field therapy devices have been used in hospitals and clinical environments to support healing and recovery.
The science is real. The clinical track record is real but the brand didn't reflect any of it.
The logo was overly complex and didn't scale. Marketing materials were inconsistent and the device software felt disconnected from any coherent design system.
THE STRATEGIC DECISION
Preserve the equity. Modernize the system.
Preserve the equity. Modernize the system.
Preserve the equity. Modernize the system.
Diapulse's pulse-inspired visual language had real recognition value in the clinical community. Wiping it out would have been the wrong move.
I kept those foundational elements and rebuilt everything else around them — cleaner, more scalable, more considered.
Diapulse's pulse-inspired visual language had real recognition value in the clinical community. Wiping it out would have been the wrong move. I kept those foundational elements and rebuilt everything else around them — cleaner, more scalable, more considered.
Diapulse's pulse-inspired visual language had real recognition value in the clinical community. Wiping it out would have been the wrong move.
I kept those foundational elements and rebuilt everything else around them — cleaner, more scalable, more considered.
THE BRAND SYSTEM
Logo & Wordmark
Logo & Wordmark
Logo & Wordmark
The original logo was doing too much. I redesigned it around a simplified custom wordmark paired with a modernized pulse motif while keeping the visual language that HCPs associated with the brand, but making it clean enough to work at any scale, across any surface, digital or physical.
The original logo was doing too much. I redesigned it around a simplified custom wordmark paired with a modernized pulse motif while keeping the visual language that HCPs associated with the brand, but making it clean enough to work at any scale, across any surface, digital or physical.
TYPOGRAPHY & COLOR
Precision without
institutional coldness.
Precision without
institutional coldness.
Precision without
institutional coldness.
Updated the type hierarchy to prioritize readability in clinical contexts, environments where information needs to be processed quickly and without ambiguity. The color system was modernized within the existing palette, moving toward tones that read as professional and precise without institutional coldness.
Updated the type hierarchy to prioritize readability in clinical contexts, environments where information needs to be processed quickly and without ambiguity. The color system was modernized within the existing palette, moving toward tones that read as professional and precise without institutional coldness.
HARDWARE INTEGRATION
Extending the brand onto
the physical device.
Extending the brand onto the physical device.
Extending the brand onto
the physical device.
One of the more unusual aspects of this project was extending the brand onto the physical device itself.
I worked with the product development team on hardware color selection and strategic logo placement, ensuring the device looked like it belonged to the same family as the updated brand.
One of the more unusual aspects of this project was extending the brand onto the physical device itself.
I worked with the product development team on hardware color selection and strategic logo placement, ensuring the device looked like it belonged to the same family as the updated brand.
CLINICAL SOFTWARE UI
CLINICAL SOFTWARE UI
Where brand design becomes product design.
Where brand design becomes product design.
Where brand design becomes product design.
I lead the UI redesign for Diapulse's clinical device software, used by healthcare professionals in active treatment settings.
The software is the primary interface between the clinician and the device: every UX decision has a direct impact on how confidently and efficiently a clinician can do their job.
The redesign focused on reducing cognitive load in high-pressure environments, consistency with the brand system, and scalability for future features.
The software is live and in use in clinical settings today.
I lead the UI redesign for Diapulse's clinical device software, used by healthcare professionals in active treatment settings.
The software is the primary interface between the clinician and the device: every UX decision has a direct impact on how confidently and efficiently a clinician can do their job.
The redesign focused on reducing cognitive load in high-pressure environments, consistency with the brand system, and scalability for future features.
The software is live and in use in clinical settings today.
THE OUTCOME
Comprehensive. Coherent.
From identity to hardware to software.
Comprehensive. Coherent.
From identity to hardware to software.
Comprehensive. Coherent.
From identity to hardware to software.
Diapulse went from a visually fragmented, outdated presence to a unified healthcare technology brand with a coherent system across identity, hardware, and software. The rebrand was fully adopted and rolled out across all materials. The updated software is live in clinical environments.
Diapulse went from a visually fragmented, outdated presence to a unified healthcare technology brand with a coherent system across identity, hardware, and software. The rebrand was fully adopted and rolled out across all materials. The updated software is live in clinical environments.
REFLECTIONS
What I'd Do Differently
The software UX was built from product team input and technical specs, which gave me strong functional clarity but limited direct visibility into how clinicians actually use the device in practice. With more access, I would have embedded observational research: watching HCPs use the software in real clinical environments.
The software UX was built from product team input and technical specs, which gave me strong functional clarity but limited direct visibility into how clinicians actually use the device in practice. With more access, I would have embedded observational research: watching HCPs use the software in real clinical environments.
What This Project Proved
Legacy isn't a liability, it's a design constraint. The best thing you can do with a 30-year-old brand isn't start over. It's figure out what equity is real, protect it deliberately, and rebuild everything else around it. That's a harder problem than a blank canvas, and a more valuable skill.
Legacy isn't a liability, it's a design constraint. The best thing you can do with a 30-year-old brand isn't start over. It's figure out what equity is real, protect it deliberately, and rebuild everything else around it. That's a harder problem than a blank canvas, and a more valuable skill.
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© 2026 Aliceportfolio.com UX & Product Designer · All rights reserved
BACK TO TOP
Have a project I could help you with?
Get in touch for opportunities or just to say hi
LET’S CHAT
© 2026 Aliceportfolio.com UX & Product Designer · All rights reserved
BACK TO TOP
Have a project
I could help
you with?
Get in touch for opportunities or just to say hi
LET’S CHAT
© 2026 Aliceportfolio.com UX & Product Designer · All rights reserved