Diapulse, Case Study, Alice Curiel

The Problem

A 30-year legacy brand that did not reflect the science behind it.

Diapulse has been a legitimate force in medical technology for decades. Their FDA-cleared pulsed electromagnetic field therapy devices have been used in hospitals and clinical environments to support healing and recovery.

The science is real. The clinical track record is real. But the brand did not reflect any of it.

The logo was overly complex and did not scale. Marketing materials were inconsistent, and the device software felt disconnected from any coherent design system.

Where the software started

Legacy device software screens before the UI redesign, inconsistent visual language across splash, treatment, and settings screens.

The Strategic Decision

Preserve the equity.
Modernize the system.

Diapulse's pulse-inspired visual language had real recognition value in the clinical community. Removing it entirely would have been the wrong move. I kept those foundational elements and rebuilt everything else around them: cleaner, more scalable, and more considered.

The Brand System

Logo & Wordmark

The original logo was visually overcomplicated. I redesigned it around a simplified custom wordmark paired with a modernized pulse motif, keeping the visual language HCPs associated with the brand while making it clean enough to work at any scale, across any surface, digital or physical.

Marketing banner with runner silhouette and pulse-bar cutout shapes

Typography & Color

Precision without institutional coldness.

Updated the type hierarchy to prioritize readability in clinical contexts, environments where information needs to be processed quickly and without ambiguity. The color system was modernized within the existing palette, moving toward tones that read as professional and precise without institutional coldness.

Typography and color system, Sky's the Limit tagline

Hardware Integration

Extending the brand onto the physical device.

One of the more unusual aspects of this project was extending the brand onto the physical device itself. I worked with the product development team on hardware color selection and strategic logo placement, ensuring the device aligned with the updated brand system.

Clinical Software UI

Where brand design becomes product design.

I led the UI redesign for Diapulse's clinical device software, used by healthcare professionals in active treatment settings. The software is the primary interface between the clinician and the device: every UX decision has a direct impact on how confidently and efficiently a clinician can do their job.

The redesign focused on reducing cognitive load in high-pressure environments, consistency with the brand system, and scalability for future features.

The software is live and in use in clinical settings today.

Treatment Setup screen, Peak Power, Pulse Frequency, Treatment Time controls

Software flow

The Outcome

Comprehensive. Coherent. From identity to hardware to software.

Diapulse went from a visually fragmented, outdated presence to a unified healthcare technology brand with a coherent system across identity, hardware, and software. The rebrand was fully adopted and rolled out across all materials. The updated software is live in clinical environments.

Trade show booth, Diapulse exhibit setup

Tri-fold brochure, The Right Choice for Smart Care

Reflections

What I Would Do Differently

The software UX was built from product team input and technical specs, which gave me strong functional clarity but limited direct visibility into how clinicians use the device in practice. With more access, I would have embedded observational research: watching HCPs use the software in real clinical environments.

What This Project Proved

Legacy isn't a liability; it's a design constraint. The best thing you can do with a 30-year-old brand isn't to start over, it's figure out what equity is real, protect it deliberately, and rebuild everything else around it. That's a harder problem than a blank canvas, and a more valuable skill.

Next case file

WAVE

Website Redesign

Corporate Website

Turning 1,000+ Clinical Studies into Something People Want to Explore

Clinicians evaluating the device for their practice and patients researching a treatment option arrive with fundamentally different questions, one is assessing clinical efficacy, the other is deciding whether this is right for them. Rather than solving this with separate sites or a navigation fork that pulls the two audiences apart, the goal is a single experience that brings them together: one built on real research depth, but designed to be discovered, not just read. The site needs to be engaging enough that a first-time visitor wants to keep exploring, not just find an answer and leave.

Problems the redesign addresses

Designing a searchable clinical research library to digitize Diapulse's 1,000+ existing clinical studies, with filtering so a physician can narrow to what's relevant to their specialty instead of scrolling a wall of PDFs
Building a summary-card layer on top of that library, so a patient (or a time-pressed clinician) can grasp a study's finding at a glance without reading the full paper, depth for those who want it, clarity for those who don't
Prototyping a 360° device visualizer, letting clinicians explore the physical product interactively before ever seeing it in person
Architecting all of this to serve discovery and SEO, not just credibility, the research library and visualizer are content-rich enough to become entry points into the site on their own, not just supporting material buried a few clicks deep
Distilling three decades of clinical history and brand equity into something a first-time visitor can actually absorb, without flattening the credibility that history represents

Build status

Shipped Brand identity, logo, wordmark, typography, color system
Shipped Hardware integration, device color & logo placement
Shipped Clinical software UI, live in clinical use
Shipped Website sitemap & information architecture
Shipped New website design, live at diapulse.com
In Progress UI software transfer from outdated platform to Python