Alice Curiel

Product Designer, Health Tech & Trust-Driven Experiences
hello@aliceportfolio.com LinkedIn

Product Designer with end-to-end range across research, interaction design, and front-end build, primarily within health tech. Known for owning both sides of a project, translating complex, high-stakes clinical and regulatory requirements into interfaces people can trust, then using AI-assisted tools to build working prototypes and reach outcomes faster.

Skills
Domain Expertise
  • High-Stakes Product UX
  • Healthtech UX
  • B2C & B2B Product Design
  • 0-to-1 Product Design
  • Design Thinking
Research & Strategy
  • UX Research
  • Usability Testing
  • Data-Informed Design
  • Design Strategy
  • Information Architecture
  • Accessibility (WCAG/ADA)
Craft & Leadership
  • Visual & Brand Systems
  • Design Systems
  • Interaction & Motion Design
  • Wireframing & Prototyping
  • Developer Handoff
  • Front-End Development
  • Design Leadership
  • Cross-functional Collaboration
  • Agile & Scrum Methodology
Education
BFA, Electronic Design & Multimedia The City College of New York, Magna Cum Laude Foundation in visual systems, typography, and spatial hierarchy, the graphic design rigor underlying my product work today.
Product Design Certificate Designlab UX Academy End-to-end UX methodology: research, usability testing, and product design from concept through handoff.
Certificates
Enterprise Design Thinking Practitioner IBM
Team Essentials for Designing AI Solutions IBM
Professional Scrum Master™ I (PSM I) Scrum.org
Toolkit
  • Figma
  • Adobe Creative Suite
  • Cursor
  • HTML/CSS
  • AI-Assisted Design Tools
Languages
  • English
  • Spanish
Experience
Freelance Creative & Product Director 2025 – Present
Diapulse Technologies Corporation
  • Directed the comprehensive rebrand of Diapulse, a 30-year legacy medical device, as the sole designer leading the visual identity system, and extended the brand onto the physical device (color, logo placement) and clinical device software, now shipped and live in clinical use.
  • Currently leading design and front-end build of the company's new corporate website: sitemap, wireframes, and prototypes for a searchable clinical research library (1,000+ studies) and a 360° device visualizer, hand-coding portions of the HTML front end with AI-assisted tools.
  • Designed the UI for the clinical device software's migration to a new Python-based platform, working with an engineer who handled implementation.
Creative Lead & Founder 2024 – Present
Hush Tech LLC
  • Serve as Creative Director for WAVE, an FDA medical device for menstrual pain relief, setting brand and product direction across a full identity system (logo, packaging, messaging framework) and executing the trade show booth and marketing materials for the brand's debut at the ACOG healthcare conference.
  • Currently designing and developing the UI/UX for the ePRO app supporting the WAVE PAVE clinical study, building protocol-compliant onboarding and symptom-tracking flows validated against the official study synopsis, with a full Figma design system and screens built out in Cursor.
  • Built the WAVE e-commerce website and its own standalone backend (orders, buyers, shipping) end-to-end, solo design and engineering with AI-assisted development.
Creative Director 2019 – 2023
Quest Technologies LLC
  • Served as Creative Director for a small team of two developers and a junior designer, personally driving all design decisions and contributing front-end development.
  • Led brand identity and web product design for a roster of 20+ business clients, including healthcare organizations, hand-coding cohesive visual systems spanning websites, marketing materials, and digital touchpoints.
  • Built reservation- and appointment-enabled websites that let clients' customers self-schedule directly online, eliminating phone-dependent booking and streamlining business-to-client communication.
  • Delivered projects on an average three-week turnaround depending on scope, sustaining strong client retention through ongoing updates and platform upgrades.
Web Communications Coordinator 2017 – 2019
Hostos Community College
  • Managed large-scale digital communications reaching audiences of up to 20,000.
  • Led a New York citywide MTA advertising campaign for the college's 50th anniversary.
  • Designed for major campus events, including full-wall wrapping installations across all campus lobbies and window designs for the Campus Registrar's Office.
Freelance Web Designer 2015 – 2019
Hostos Art Center
  • Designed promotional campaigns across print and digital for the center's concert and theater productions, driving ticket sales.
  • Maintained the center's website through ongoing HTML and CSS updates.
Also available: an ATS-friendly, plain-text version of this resume.