Before a pet owner books a stranger, they need to feel certain. Not mostly sure.
TiriVelo is a pet care marketplace helping owners discover and book local pet care providers. When I joined the project, the booking experience was failing at exactly that critical moment.
Users were reaching the provider evaluation stage and losing confidence, not because the providers were inadequate, but because the product was not giving them what they needed to decide.
Specific problems: users lost search context after entering results; filtering was visually present but functionally broken; provider cards had weak trust signals; key information was fragmented behind tabs.
Diagnostic findings from the audit
Critical information such as pricing, reviews, and availability was hidden behind disconnected tabs and extra taps: no review count or summary, no pricing visible on the profile landing page, and no background check badge.
The filter button existed visually but opened nothing, preventing users from narrowing results.
The search flow asked for too much information before users were ready to commit.
All CTAs used the same visual style, reducing action hierarchy, creating a lack of visual distinction between high-risk and low-risk actions.
Missing home environment details reduced provider transparency, and users had to scroll excessively to view provider availability.
Provider cards lacked the key information needed for confident decision-making at a glance.
